Table of Contents
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In this detailed analysis, we delve into a fascinating experiment comparing the performance of two prominent internet marketing blogs: John Chow and Search Engine Journal. The focus is on four critical aspects: Social Shares, Comments, Traffic, and Conversion. By dissecting the data, we aim to discern which platform proves more beneficial in terms of audience engagement and value delivery.
Round 1: Social Shares
SearchEngineJournal.com emerges as the clear winner in this round, boasting over 6 times more social activity across four networks compared to JohnChow.com.
Winner: SearchEngineJournal.com
Round 2: Comments
While SearchEngineJournal.com secures more comments, the analysis requires a nuanced perspective. JohnChow.com, with a smaller audience, exhibits higher engagement per visitor, earning him a marginal win in this category.
Winner: SearchEngineJournal.com (Marginal Win)
Round 3: Traffic
The divergence in audience characteristics becomes evident here. Despite SearchEngineJournal.com driving significantly more traffic, JohnChow.com excels in user engagement metrics. Lesser but more engaged traffic, spending more time on-site and offering a lower bounce rate, positions JohnChow.com as the winner.
Winner: JohnChow.com
Round 4: Conversion
The numbers in this round tell a compelling story. JohnChow.com outshines SearchEngineJournal.com in terms of conversion metrics, showcasing a superior ability to convert audience interest into tangible actions.
Winner: JohnChow.com
It’s Going To The Judges
With both platforms securing two rounds each, the decision hinges on business goals. SearchEngineJournal.com provides more social shares, comments, and traffic, but JohnChow.com excels in cultivating an engaged audience that converts effectively.
Final Verdict: No Clear Winner; Depends on Business Goals
Audience Demographics
Understanding the demographic disparities is crucial in comprehending the observed differences.
JohnChow.com
- Audience: Primarily interested in making money online.
- Demographics: Predominantly 18-24 year old males, browsing from home, with some college education.
- Alexa Rank: 8,009
SearchEngineJournal.com
- Audience: Primarily SEO-focused.
- Demographics: Mainly 18-34 year old males, browsing from work, with a graduate education.
- Alexa Rank: 3,130
Noteworthy is the substantial traffic difference, with SearchEngineJournal.com outperforming JohnChow.com.
Conclusion
The disparity in audience behavior emphasizes the importance of aligning content with target demographics. While SearchEngineJournal.com caters to a broader and professionally-oriented audience, JohnChow.com excels in engaging a more focused demographic, resulting in superior conversion rates.
Internet Marketing Forum Recommendation
It’s essential to note that both platforms have their unique strengths. The choice between John Chow and Search Engine Journal depends on your specific business goals. However, for generating traffic, John Chow’s audience proves exceptionally effective.