Hey, guys so today I am going to share my process of making profits with print-on-demand and how I created the product and promoted it in different places to get the sales.
What is Print on demand?
Steps involved in getting successful on print on demand –
1- Design research
2- Creation of design
3- Deciding promotional tool
4- Budgeting and campaign management
Step 1 – Design Research
Design research is one of the most important steps when it comes to print-on-demand because there is a lot of competition and without proper research, it is almost impossible to stand out and get sales.
The process of design research starts with a basic Google search. Find trending topics on Google trends or Google suggestions.
From Google Trends –
For this particular project, I have done something different. I hired a design research expert for this particular one. Sometimes do my own research but from experience, I can tell you that if you are starting out doing your own research can cause a lot of issues because someone who is new can get the wrong idea about their designs. There are multiple factors that have to be kept in mind to do proper design research I highly recommend hiring an expert for this process.
Here is the link for the design research service I hired – CLICK HERE!
Step 2 – Creation of design
So once I got my design I started with the creation process. So the design process can be divided in two steps –
First is Competitive Research – In this, we have to basically look at all the other designs which are already published on our topic and just check the quality and what kind of designs are in demand.
The second is making better designs in the same topic – so for making better designs there are two options either you can create them yourself if you have no graphic design. If you are like me and you don’t have a lot of graphic designing experience I highly recommend you to higher an expert.
Here is the link for the graphic design expert I use for all my print-on-demand products – CLICK HERE!
Step 3 -Deciding Promotional Tool
This step is very necessary for getting sales because not every design is suitable for every platform. In this case, I have used Instagram influencers for my product promotion.
Researching Instagram influences is not something that I am good at so I definitely had to outsource this process and I outsource to someone who has been working for a while now.
Here is the link – CLICK HERE!
There are other avenues for the promotion of pod products –
- Blog Promotion
- YouTube influencers.
- Facebook Pages
- Instagram Promo
Step 4 – Budgeting and Campaign Management
The budgeting should be done according to the advertising goals. In this case, I got some Instagram influencers. The pricing for influencers is different for every topic. I can give the price I paid.
First I only asked for influencers with at least 50k followers and second I paid around $25 to $30 for 24 hours of Post + Story.
I posted on 50 different influencers – 30 x 50= $1500
My Profit margin is 50% on my POD products, it is equal to = $20
So I end up with a profit of $300 with 90 sales in total.